The CHED Stack — A Founder’s Guide to Outbound Sales
Everything you need to go from zero pipeline to sales conversations.
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Whether you're pre-revenue or post-raise, outbound is the fastest way to validate your offer and drive early growth.
This will give you some of the tools we use at CHED Sales to help startups land meetings, nurture leads, and close deals - without hiring a sales team.
01
The Email Script That Gets Replies
A plug-and-play first-touch email designed to start real conversations with prospects — not get ignored. Proven across industries and refined by real reps.
02
The Follow-Up Framework
No more ghosted leads. This guide gives you a simple, structured approach to follow-ups that build trust and move prospects toward a call — without being pushy.
03
The Outbound KPI Tracker
Track the only numbers that matter: emails sent, replies, meetings booked, and deals closed. Stay accountable, spot weak points, and make data-driven tweaks from day one.
04
The ICP Targeting Checklist
Outbound fails when it’s aimed at the wrong people. This checklist helps you define your Ideal Customer Profile so you can build tighter lead lists, write sharper messaging, and book better meetings.
