Empowering Startups to Reach New Heights

CHED began as a group of Purdue students hungry to gain real-world experience and make a meaningful impact. What started as a passion project quickly turned into a mission helping startups grow by becoming the sales force they need to scale. Along the way, we discovered our calling: building human-first sales teams that integrate seamlessly into startups, drive growth, and form lasting relationships with the right customers. Today, we’re still fueled by that same ambition combining hustle, strategy, and empathy to deliver results that matter.